Heritage districts and heritage places of interest can create niche markets for shopping, living, and eating in “differentiated” heritage environments that contribute to urban liveability and the attraction of talent. The Calgary Heritage Initiative’s Heritage Inspires YYC includes a tab for realtors and comprehensive FAQs that cover everything from place-making to urban planning policy and the steps needed to designate a heritage property. It features 36 community histories, 17 flyover videos of potential heritage districts, 50+ examples of new uses for old buildings, as well as success stories of revitalization and designation. Visitors to the website can learn about how heritage contributes to economic recovery, sustainability, and urban liveability.