Using Science and Storytelling to Spur Action

Red Deer River Watershed Alliance

Total Funded: $30,000
Location: Red Deer, Alberta

This project is about stories, science, and using creative communications to inspire people in central Alberta to take improve their land-use and practices to protect watershed health and enhance real estate value and livability . We will engage people in central Alberta to hear their real-world water and land-based stories, complement these stories with a suite of science based messages, and ultimately develop a “Story of the Red Deer River watershed” to be shared widely using creative communications and digital media. Imagine National Geographic meets Central Alberta – this project is a bit like that, in that it will harness the power of stories and compelling visuals to raise awareness and encourage action around key water and land-use issues.