Location: Province Wide, Alberta
The “Love Your Headwaters” awareness campaign is aimed at informing downstream users living in the Edmonton area that the headwaters of the North Saskatchewan River, which supplies the city with 90 per cent of its drinking water, are in the Bighorn region. The Bighorn lies to the east of Jasper and Banff National Parks and provides fresh water to more than 1.2 million people. The Bighorn also teems with iconic wildlife and world-class backcountry recreational opportunities.
This project will also engage Calgarians around their headwaters in the Rocky Mountains.