2022 Quantitative Consumer Research Project
This project builds on the Alberta Real Estate Association’s (AREA) 2016-2017 Standards of Professional Excellence report, supported by the Foundation. The 2016-2017 project allowed AREA to build meaningful metrics upon which to measure the Alberta consumer experience.
Returning to the field five years later allows AREA to gain insight into how they have moved the needle on professional excellence in the real estate industry and how consumer expectations have shifted. AREA will engage a variety of industry stakeholders, including local Boards and Associations, brokerages, individual REALTORS®, and Alberta’s consumers to assist on this project. Results from this research will continue to inform and shape AREA’s formal and informal learning programs for members.
Real Estate Leadership – Improves the capacity and understanding of real estate professionals and/or consumers on real estate issues.
Amount Funded
$38,000
Year Funded
2022
Funding Priority
Real Estate Leadership: Equip real estate and related professionals with the expertise to serve the public as trusted advisors on practical and emerging property practices and issues.
Topic
Contributor
Alberta Real Estate Association
As the professional provincial body, the Alberta Real Estate Association (AREA) represents the interests and concerns of more than 12,500+ Alberta REALTORS®, from the 10 local real estate Board/Associations. We provide strategic leadership and advance the Alberta real estate profession through member-centric services, advocacy and professional development.
Similar Projects
