What We Heard

From our 30th Anniversary Engagement Sessions

We had the privilege of hearing from a wide variety of our stakeholders including industry members, past grantees, and sector representatives through in-depth interviews and four large-group sessions. These sessions looked at current and future trends and evaluated the role of the Foundation in addressing those trends.

Our door is always open. We welcome your continued feedback as we lead up to our strategic planning this fall of 2021.

View or download the What We Heard report, share your thoughts with us via this feedback survey, or connect with Patti Morris at pmorris@aref.ab.ca.

The first step of the initiative brought together a wide variety of Foundation stakeholders in two stages: individual interviews followed by large-group engagement sessions that built on input from the interviews. These stages were designed to get a clear sense of the current state of the Foundation and the industry as well as input about opportunities ahead from the perspective of the stakeholders.

In the first stage, which took place in the late Spring, 2021, a select group of industry leaders representing over 16,000 industry stakeholders were interviewed by an independent consulting group hired to facilitate the planning process.

Twelve sector leaders from industry associations (the Real Estate Council of Alberta; the Alberta Real Estate Association; the Alberta Mortgage Brokers Association; Canadian Condominium Institute of Northern Alberta; the Residential Real Estate Broker Industry Council; NAIOP, the Commercial Real Estate Development Association; the Building Owners & Managers Association and from the Government of Alberta) were interviewed, and candid thoughts from these contributors helped craft the questions for the large-group sessions.

Those four sessions were held virtually in June and July, 2021, and 52 people participated in the interactive sessions. (More than 300 invitations were sent out, and the participants that attended included realtors, brokers and other professionals from the Real Estate industry, many community members, government representatives and former grantees of the Foundation). These sessions looked at current and future trends, and evaluated the role of the Foundation in addressing those trends.

These two stages of the engagement process highlighted several opportunities that the Foundation’s strategic planning process — which will begin the fall of 2021 — can address in its continuing efforts to meet the needs of both the Real Estate industry and all Albertans and their communities.