Alberta Narratives Project
By: Pembina Institute
Grant Number: 2018-02

The Alberta Narratives Project Report I and Report II are intended to provide practical guidance for climate and energy communicators about what language works well and – crucially – what language might pose an obstacle for communicating with any specific group.

Report I, Communicating Climate Change and Energy in Alberta is concerned with finding the language that works best across Albertan society by helping to find common ground across very different positions. This generates a core narrative that can be applied for general public engagement.

Report II, Communicating Climate Change and Energy with Different Audiences in Alberta offers tailored language that can be the basis of effective communications with each of the following groups: oil sands workers, conservatives, environmentalists, rural Albertans, business leaders, youth, new Canadians and people of faith.

These are guidebooks, not rulebooks. Skilled communications should always listen to their audiences, and experiment with new and fresh ways of speaking.

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