Oldman Watershed Council

Watershed Legacy Program

Total Funded: $30,000
Location: Lethbridge, Alberta

OWC’s niche and ultimate goal of Connecting Urban and Rural Communities in the Oldman Watershed Legacy Program is to foster strong community ties between rural producers and urban consumers. Through rural community discussion sessions, OWC has gained a clear sense that the agricultural community feels misunderstood by their urban counterparts and wants to show the consumer that they can feel good about the food they eat, and the water they drink because of the best practices of agriculture. By bridging the gap and fostering strong community ties OWC can expand our capacity to help the agricultural community communicate their positive stories to the urban consumer, thus improving the producers social license, as well as the consumers understanding of food production and how the land and water is used.